& Associates, Inc.
For Corporate Ecosystem Design and Development
Victory in the software industry once went to the company with the fastest packaging of features and functionality for ever greater numbers of new customers. Now, the rules have changed. Sustainable competitive advantage is not about the technology anymore. Customer acquisition is only the very first step in what must be a long-term, scientifically engineered, and professionally managed strategy.
What is required to win is a new vision of company, product, and marketplace for long-term viability and success. The new competitive landscape is about the pre-eminence of your overall corporate ecosystem — the active connections between all sectors of your company/product community. Customers, employees, influencers, champions, advocates, power-users, partners, allies, etc. all welded into a dynamic force in the marketplace.