About MBAI

Mikael Blaisdell & Associates, Inc.

For over thirty years, we’ve been following the changes in the field of customer lifecycle management. We offer a focus on customer retention and increasing per-customer profitability — built upon a solid foundation of industry-wide experience and hands on expertise.

Analysts. Advisors. Product-as-a-Relationship Advocates. That’s who we are.  What we’d really like to talk about, however, is what we can do for you.

Mikael Blaisdell

Mikael Blaisdell is a recognized leading voice on the strategy, process, people and technology of customer retention and increased per-customer profitability. His ongoing research and leadership of the over 33,000 member worldwide Customer Success Community on LinkedIn provide a unique global view of the development of the Customer Success profession and market. As Founder and Executive Director of The Customer Success Association, and Publisher of Customer Success Central, Mikael’s vision and commentary about how companies can optimize customer relationships is read in over 160 countries around the world.

Besides writing and consulting, Mikael has served with various non-profit organizations and activities around the Northern California area.


Based on more than 12 years of research and consulting in the domain of customer relationship retention and optimization, we have a unique resource to apply to a broad range of issues. Prior to 2006, the firm specialized in Customer Support operations and technology consulting for over 25 years.

We offer three basic consulting services to the Customer Success Community. First, we answer direct questions about the profession, its practices and the underlying drivers and technologies. Some questions can be answered quickly, others may take some research.

Second, we will deliver briefings on all things Customer Success for senior management teams and CS executives. These typically are done in half-days sessions on site with your company or at offsite meetings.

Third, if you want to know how your team compares to others, we will do a thorough review of your Customer Success operation in the areas of Strategy/Definition, Process, People, and Technology — and deliver a written Report of our findings and an oral presentation.

It’s about you.

Please contact us for a complementary discussion of your interests and requirements.