Online Community Vendor-Product Selection Consulting

The Customer Success Association’s TechMap page currently lists 17 vendors offering online community technologies for software companies to use in building out a key part of their corporate ecosystems. All of these products support a fairly standard core...

The Corporate Ecosystem Review

The communities that form around software companies and their products, made up of both individuals and other firms, come into being naturally over time. But just because such a corporate ecosystem exists does not mean that its potential is known or is in any way...

Customer Success Research

As an analyst, Mikael Blaisdell has been involved in continuous research in the technology sector since 1980, always generally focused on what companies were doing about maintaining their customer relationships over time. What strategies were developed and how were...

Customer Success Briefings

The Challenges of Beginning a Customer Success Program How do companies like yours charter their Customer Success teams?  What is the best relationship between the group and your Sales, Marketing, Onboarding/Professional Services, Development, Training and Support...

Customer Success Reviews

Current-State / Future State Planning: The Customer Success Review A company’s Customer Success group is the vital connection between the company and the customer base. Communications, knowledge, and opportunities are constantly moving through its channels every day....

The Forum

“Where the Global Customer Success Community Begins…” The greatest value in every professional conference or event is found in the opportunity to interact freely with other members of the community, to exchange insights, innovations, ideas and...

Conferences & Events

Customer Success Conferences The very first professional conference focused on the profession of Customer Success was the Customer Success Summit by Totango in early 2013, and Mikael Blaisdell was a keynote speaker. The second CS conference was Pulse 2013 by Gainsight...

About MBAI

For over forty years, we’ve been following the changes in the field of customer lifecycle management. We offer a sharp focus on customer retention and increasing per-customer profitability — built upon a solid foundation of industry-wide experience and hands on...

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Services

It’s a basic reality of organizational life that you can’t afford to hire all the people you need in order to do everything that you’d like to accomplish.  Employees, contractors, and consultants are expensive resources.  But they aren’t the...