Customer Success Research

As an analyst, Mikael Blaisdell has been involved in continuous research in the technology sector since 1980, always generally focused on what companies were doing about maintaining their customer relationships over time. What strategies were developed and how were...

Customer Success Briefings

The Challenges of Beginning a Customer Success Program How do companies like yours charter their Customer Success teams?  What is the best relationship between the group and your Sales, Marketing, Onboarding/Professional Services, Development, Training and Support...

Customer Success Direct

Questions About Customer Success?  We Have Answers Published reports, white papers, blogs, and articles can be very useful as data in making the case to Senior Management across a range of Customer Success issues, from budget allocations to organizational structure...

Customer Success Reviews

Current-State / Future State Planning: The Customer Success Review A company’s Customer Success group is the vital connection between the company and the customer base. Communications, knowledge, and opportunities are constantly moving through its channels every day....

The Forum

“Where the Global Customer Success Community Begins…” The greatest value in every professional conference or event is found in the opportunity to interact freely with other members of the community, to exchange insights, innovations, ideas and...

Conferences & Events

Customer Success Conferences The very first professional conference focused on the profession of Customer Success was the Customer Success Summit by Totango in early 2013, and Mikael Blaisdell was a keynote speaker. The second CS conference was Pulse 2013 by Gainsight...

About MBAI

Mikael Blaisdell & Associates, Inc. For over thirty years, we’ve been following the changes in the field of customer lifecycle management. We offer a focus on customer retention and increasing per-customer profitability — built upon a solid foundation of...

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Services

Based on more than 12 years of research and consulting in the domain of customer relationship retention and optimization, we have a unique resource to apply to a broad range of issues. Prior to 2006, the firm specialized in Customer Support operations and technology...